Going Live: Using a Livestream to Drive Engagement for Your Next Fundraising Event

Event & Auction Fundraising | 2021 |

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Virtual events are here to stay – by engaging people within your organization and incorporating a little creativity, you can make your virtual or hybrid event just as engaging as a traditional in-person event while reaching a much wider audience.

Learn about how Westminster College hosted an all-day livestream as part of their annual giving day, engaging a wider audience than ever before and smashing their fundraising goals, then discover how you can incorporate a livestream into your next fundraising event! Whether you’re on a small team or part of a big organization, you can organize your own entertaining and effective livestream.

Key Takeaways:

  • Incorporate a livestream into a virtual fundraising event.
  • Engage individuals across the organization in a livestream.
  • Use the virtual format to engage a wider audience.

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Speakers

Shianne Gray works as the Manager of Advancement Events for Westminster College, where she completed her bachelor’s degree in Theatre Arts. With an MFA in Arts Administration and experience across the nonprofit sector, she has enjoyed bringing an artistic flair to Westminster’s Advancement team. In addition to her work at the college, she runs the annual Great Salt Lake Fringe Festival and works as a freelance theatre director. Outside of work and theatre, she enjoys reading and playing Dungeons & Dragons.

Hannah Thorne works for Westminster College as the Director of Annual Giving. The most rewarding aspect of the position is helping faculty and staff members share their innovative work with alumni and donors. Working among people who are passionate about what they do and how it impacts the student experience and the wider Salt Lake City community makes the rest of the Annual Giving work both easier and more impactful. When she’s not at work she is working on her Master of Strategic Communication degree at Westminster, and in the remaining spare time, she enjoys spending time with her husband and two dogs, baking, and knitting.

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