Understanding Today’s Donor: How To Design Systems That Build Lasting Relationships With All Your Supporters

Fundraising Strategy & Donor Management | 2020 |

Today’s donor is distracted. Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. Amidst uncertainty and shifting donor expectations, what should your nonprofit be focused on? How can you ensure your organization is prepared for these changes, and able to scale deeper, more personalized donor relationships? In this discussion, Gabe Cooper, Chief Executive Officer at Virtuous, will address these challenges head-on. He’ll then share a fundraising system modern nonprofits are using to scale personalized donor relationships, build a foundation of flexibility, resilience, and responsiveness, and grow giving.

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Speakers

Gabe Cooper is the Founder and CEO of Virtuous, a Responsive Nonprofit CRM & Marketing Platform helping nonprofits build lasting relationships with their donors. He is also the author of the top selling book Responsive Fundraising and co-host of The Responsive Fundraising Podcast.

After serving in a leadership role at a large nonprofit, Gabe went on to help build a series of successful software products in the nonprofit and for-profit sectors. His team’s products have been featured in Wired, USA Today, NY Times, and Apple’s WWDC. His drive stems from a passion to create market-defining software and help charities reimagine generosity.

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