The State of Multi-Channel Donor Communications

Fundraising Strategy & Donor Management | 2020 |

Donors who give both online and offline are worth 212% more than single-channel donors and just by getting emails, offline only donors are 29% more likely to give again next year. So there is great power and potential of a cohesive multi-channel strategy. But what are organizations actually doing? What should you be doing?

We made online and offline donations to 100 nonprofits in the United States and tracked all the communications we received — email, phone calls, texts, and direct mail — for three months to see for ourselves. We also ran a series of experiments to see what tactics work when it comes to a multi-channel onboarding strategy.

In this session, you’ll get all the insights and ideas from this brand new research as well as tips to improve your email communication, online giving experience, messaging, and more.

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Speakers

Brady is the Managing Director of the NextAfter Institute where he performs original research, develops evidence-based resources, and provides data-driven training to help organizations raise more money online to fund their life-changing work.

A charity nerd, adjunct professor, and international speaker, his thoughts have been featured in The Huffington Post, NPR, and The Chronicle of Philanthropy among others. He was the lead researcher and author of The Canadian Online Fundraising Scorecard, The State of Nonprofit Donation Pages, and The State of Nonprofit Email Cultivation. Brady is also a host of The Generosity Freakshow — a podcast discussing how we can improve, optimize, and grow giving.

He lives just outside Vancouver, British Columbia, with his wife, Liz, son, Hendrix, dog, Melly, and cat, Thor.

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