Recovering Your Pipeline Post Pandemic

Fundraising Strategy & Donor Management | 2021 |

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The impact that COVID-19 had on the nonprofit industry has left many organizations wondering where their donors and corporate partners have gone. And with some events taking place in a virtual setting for up to two years, it has been challenging more now than ever to find creative ways to engage with new constituents since we have lost that face-to-face interaction that we relied so heavily on.

Now that we are slowly entering into a sense of normalcy, many fundraisers are looking at a blank slate and trying figure out how to meet goals without the same supporters that they had in the past. While this can be scary, this is a huge opportunity for your organization – if you are proactive and plan accordingly.

This session will guide you through strategies to recover your donor pipeline to keep on fundraising.

Key Takeaways:

  • Identify new prospects and find a strategic plan to ask for support.
  • Direction for future outreach and engagement with lapse donors.
  • Renewed optimism and empowerment after the shock of COVID-19.
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Speakers

Meagan Sweeney-Hyde is the Chapter Events Fundraising Manager that oversees live fundraising events for 59 chapters nationwide for Make-A-Wish America. Having worked in the nonprofit sector since 2010 with local chapter and national experience, Meagan specializes in strategic planning and growing revenue from a national perspective for Peer-to-Peer Fundraising events that range from Walks, Social/Gala events and endurance programs.

Jessica is the Senior Manager of Digital Fundraising Programs at Make-A-Wish America. She works on peer to peer events for fifty-nine chapters nationwide. Her team oversees Walk For Wishes, Trailblaze Challenge, Wish Your Way, streaming & influencer fundraising. Jessica has nearly twenty years of experience in the nonprofit industry.

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