Beyond the Event: Designing Experiences That Build Real Funder Relationships
Event, Peer-to-Peer & Auction Fundraising | 2025 |
In this session, Mallory Erickson explores how to use events as powerful tools for building deep, authentic, and aligned donor relationships with corporate partners and individual supporters. Drawing from her book, What the Fundraising, she shares how to move beyond transactional event strategies to design experiences that create real connections and long-term partnerships. Watch this session to learn how to infuse events with elements that reduce donor discomfort, foster alignment, and enhance engagement through empathy and shared purpose.
Key Takeaways:
- Understand how to design events that foster aligned and authentic donor relationships.
- Learn strategies to reduce transactional dynamics at events and build lasting connections.
- Gain practical tools to integrate empathy, transparency, and alignment into event planning.