Making Sense of Fundraising: A Fundraiser’s Guide to What’s Working in 2022 & Beyond

Fundraising Strategy & Donor Management | 2022 |

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Our knowledge about fundraising is growing in leaps and bounds every day. We have more data and information on what motivates donors, what raises the most money, and what is effective in fundraising than ever before, yet all of that information can become overwhelming and daunting. Especially when we begin to prioritize creating giving programs that are inclusive, diverse, and representative of the communities we serve.

In this session – part workshop, part high-level research review – we’ll look at the current trends in fundraising from a critical, non-biased view and seek to understand what’s working in the newest methodologies, what key trends are coming, and, above all, how to determine what the best, most strategic approach to fundraising is for your shop and your donors. We’ll also look at how all methodologies and tactics can be more inclusive and open, inviting communities to participate in the great work your mission promises.

Key Takeaways:

  • Identify key trends in fundraising and understand most recent advances in each approach.
  • Discern what methodologies are most effective and which have hidden pitfalls.
  • Craft a strategic plan to invest in the most effective methodologies and create inclusive giving.
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Speakers

Clay is a thirty-year fundraising veteran and has been both a front-line fundraiser at several nonprofits and a senior consultant with major national firms. He has experience in all aspects of fundraising, with expertise in individual giving and building the systems and infrastructure achieve high-level results. He has held the Certified Fund Raising Executive certification since 2010, served as the President of the Las Vegas chapter of AFP, and is an AFP Master Trainer. He co-wrote the U.S. Critical Fundraising Report for Rogare, the fundraising think tank and teaches the fundraising courses for the Nonprofit Management and Fundraising certification programs at University of Nevada, Las Vegas. He holds a BA from the University of Georgia, an MFA from Michigan State University, a Certificate in Professional Writing from the University of Chicago, and completed a Certificate In Philanthropic Psychology, With Distinction, from the Institute for Sustainable Philanthropy. He makes his home in Southern Nevada where he’s owned by two Labrador Retrievers.

 

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