Game On! Live Auction Strategies to Hit a Home Run and Score More Profits at Your Next Fundraiser

Event, Peer-to-Peer & Auction Fundraising | 2025 |

Back to 2025 Raise On Demand

Louis and Marty, a father-son auctioneer duo, bring their unique perspectives and dynamic rapport to this engaging and interactive session on live auction strategies that increase profits.

In this session, they cover strategies such as creating a successful playing field, how to secure top hitter live auction items and get them donated, and ways to go beyond a base hit by doubling and tripling sales of live auction items. The session will also explore how to create memorable home run giving moments and increase fan participation.

Key Takeaways:

  • Learn how to plan and execute a more profitable live auction.
  • Understand how to create more profitable giving moments.
  • Incorporate new games and activities to increase profits and encourage more guest participation.
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Speakers

Louis Murad is a professional, full time, licensed charity auctioneer who has been helping clients engineer successful live auctions since 2000.

He and his staff of 17 auctioneers, work with nonprofits, schools and other fundraising entities, consulting and helping to increase the profits of all types of fundraising events. He is a member of the National Auctioneers Association and holds the Benefit Auction Specialist designation. He is a graduate of Southern Methodist University and resides in Dallas, TX.

Marty Murad is a licensed auctioneer who has been working with Murad Auctions since 2010. He is a member of the Texas and National Auctioneer Associations, and a graduate of the Missouri Auction School (AKA, The Harvard of Auction Schools). He also graduated from The University of Arkansas Walton College of Business with a degree in Economics and an MBA in Finance. Marty has grown up in the auction business, and over the last 15 years he has worked as event staff, bid spotter and as a licensed auctioneer.

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