How to Create a Long-Term Social Media Strategy in a Short-Term World

Storytelling, Brand, & Marketing | 2024 |


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In a world where social media trends come and go in the blink of an eye, nonprofits must adopt a long-term strategy to thrive in the ever-changing digital landscape. However, the third sector faces unique challenges in maintaining a long-term social media strategy that drives sustainable impact.

In this session, Julia Campbell and Josh Hirsch will address the specific needs of nonprofits and provide practical insights on developing a social media strategy that aligns with long-term goals. They’ll explore strategies, techniques, and best practices that empower nonprofits to navigate short-term trends while fostering meaningful connections with donors and supporters.

Key Takeaways:

  • Gain a comprehensive understanding of the importance of a long-term social media strategy in the nonprofit sector.
  • Learn to identify and prioritize long-term goals, ensuring sustainability in the ever-evolving digital landscape.
  • Acquire practical insights and techniques to navigate short-term social media trends effectively.
  • Learn best practices tailored to the unique challenges faced by nonprofits in maintaining a sustainable social media strategy.
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Speakers

Named as a top thought leader and one to follow by Forbes and LinkedIn for Nonprofits, and one of the 30 Nonprofit IT Influencers to Follow in 2023, Julia Campbell is a wealth of knowledge when it comes to designing social media and storytelling strategies that help nonprofits share their mission across the digital landscape. An international keynote speaker and host of the acclaimed Nonprofit Nation podcast, she’s written two books for nonprofits on social media and storytelling, and her online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking.

Josh Hirsch is the Senior Strategist for Soukup Strategic Solutions and as a part of the faculty for The Fund Raising School at Indiana University Lilly Family School of Philanthropy. He has worked in the nonprofit sector since 2006 with a focus on educational philanthropy for both public charter and independent private schools. He has an extensive background in social media, digital communications, and marketing, along with experience in grant research and writing, individual giving, special event planning, stewardship, and cultivation of donors.

He is the Florida Caucus Representative for the Association of Fundraising Professionals First Coast Chapter and Past-President of the Palm Beach County Chapter. Josh is also a member of the AFPeeps, the social media vanguard for the AFP International Conference and other AFP initiatives. He has spoken internationally on digital communications and has had numerous articles published in professional journals.

Josh received a Master of Science in Family, Youth and Community Sciences and a Bachelor of Science in Advertising from the University of Florida. He has a Certificate in Strategic Fundraising and Philanthropy from Bay Path University and is a Certified Social Media Strategist by the National Institute for Social Media.

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