Decoding Cryptodonations: Fundraising in the Next Frontier

Fundraising Strategy & Donor Management | 2022 |

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If you felt like there was a ramped-up flurry of news about cryptocurrency and crypto donations at the end of 2021, you’re not alone. Somehow, in the blink of an eye, this seemingly intangible, ever so out of reach, asset of sorts was suddenly mainstream.

At the end of 2021, contributions from cryptocurrency were in the estimated billions up from $200 million in 2019. Today, there are 200 million crypto holders in the world. In the U.S. alone, an estimated 21 million people own cryptocurrency. The number of crypto holders and the increase in contributions using this type of currency all point to a new trend in philanthropy that’s worth noting.

Join Barbara O’Reilly, CFRE, Principal of Windmill Hill Consulting, and Mark Ulrich, cofounder and CEO of every.org, as they break down the 101 on cryptocurrency, how it may be creating a new type of philanthropist, and pros and cons to consider when integrating it into your nonprofit’s fundraising and in making the case to your board, CEO, and CFO to accept this form of currency.

Key Takeaways:

  • Identify what cryptocurrency is and the way of giving we’re seeing.
  • Understand how nonprofits are using cryptophilanthropy in their fundraising strategies.
  • Articulate factors to consider when making the case to your board, CEO, and CFO to accept cryptodonations.
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Speakers

Barbara O’Reilly, CFRE has nearly thirty years of annual fund, major gifts, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross.

Her consulting firm, Windmill Hill Consulting, helps non-profit organizations of all sizes cut through the noise and develop a profitable fundraising strategy that focuses on the resources, skills and tactics they need to build more effective donor relationships and catapult their revenue.

She serves as immediate past president of the Association of Fundraising Professionals (AFP) Washington DC Metro Chapter and as a former member of the Advisory Panel for Rogare, The Fundraising Think Tank in the U.K. Her firm is also a member of The Giving Institute. She earned her CFRE accreditation in 2015 and became an AFP Master Trainer in 2018.

Mark Ulrich is the Co-founder and CEO of Every.org, a groundbreaking social giving platform which makes giving accessible for all nonprofits. He and his Co-founder were Stanford classmates and helped build Nuna Healthcare and Pinterest, then left the for-profit tech world to launch a platform to assist nonprofits.

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