Maximizing Your Fundraising Flow: Harnessing the Power of Strategic Event Design

Event, Peer-to-Peer & Auction Fundraising | 2023 |

Back to 2023 Raise On Demand

Fundraising events are crucial for organizations to raise funds and support your cause. But in recent years, events have been challenged by cancellations, uncertainty, and shifting needs. As a result, many organizations have lost their event “mojo” or have not found a new event design that is right for them.

Using elements from their signature course, Mallory will guide you in understanding your funders and prospective funders, and how to build a multi-sensory experience that inspires giving and leaves a lasting impression. The session will also cover the important process of asset mapping, where you will learn how to identify and leverage the assets of your organization and event in outreach efforts.

During the session, you will have the opportunity to practice these skills and learn how to turn your assets into corresponding sponsorship benefits for your events. Mallory will also provide guidance on how to effectively use these assets in outreach emails to secure sponsors and ticket sales. By the end of the session, you will have a clear understanding of how to design or elevate your fundraising events to raise more than ever before, making a greater impact on your cause and finding your fundraising flow.

Key Takeaways:

  • Uncover and challenge your limiting beliefs about fundraising events.
  • Develop strategies for attracting and engaging the right funders, volunteers, and community members to maximize fundraising and achieve goals.
  • Understand your funders and prospective funders, and how to build a multi-sensory experience that inspires giving and leaves a lasting impression.
  • Identify and leverage the most effective assets of your events for sponsorship, ticket sales, auctions, paddle pledges, etc.
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Speakers

Mallory Erickson is the founder and CEO of Practivated, an executive coach, fundraising consultant, and host of the What the Fundraising podcast. She is dedicated to transforming the nonprofit sector by helping fundraisers move beyond transactional approaches to build lasting, mission-aligned partnerships.

Through her Power Partners Formula™, Mallory has trained over 60,000 fundraisers, blending executive coaching, behavior design, and strategic fundraising. Her book, What the Fundraising, explores how shifting away from a scarcity mindset leads to greater impact and sustainability.

At Practivated, which Mallory founded in 2024, she continues to drive innovation in fundraising through technology, coaching, and science-backed strategies. If you’re ready to fundraise with confidence and alignment, Mallory’s work is for you.