Winning the Hearts of Millennial and Gen Z Donors

Unlock the secrets to capturing the hearts of Millennials and Gen Z in this dynamic learning session. Based on cutting-edge market research, discover how different generations choose to give and what inspires their philanthropy. Dive into strategies that blend innovation, authenticity, and digital savvy to create fundraising campaigns that resonate with younger audiences. Learn how to ensure your nonprofit not only attracts their attention but also wins their lasting support.

Key Takeaways:

• Understand the unique giving preferences of Millennials and Gen Z by exploring key insights from recent market research.
• Learn to craft compelling and authentic storytelling techniques that resonate with the values and interests of younger generations, increasing engagement and connection.
• Develop practical strategies and innovative approaches to leverage digital platforms and trends, transforming your nonprofit’s fundraising efforts into an appealing and impactful experience for Millennials and Gen Z donors.