Why Should I Give to You? 4 Keys to Answering Your Donors’ Most Fundamental Question

“Why should I give to you?” Your donors ask this question every time they consider giving. But most nonprofits are ill-equipped to answer it. In this session, you will discover how to use 4 tested and proven elements to explain why donors should give in each of your fundraising channels.

Key Takeaways:

• Understand the importance of communicating why donors should give by examining first-hand research on nonprofit value propositions.
• Know how to use 4 tested and proven elements to craft a more effective value proposition for their organization by examining real-world A/B tests and experiments.
• Quickly score the effectiveness of their own value proposition by learning a basic scoring model for each key element.