They Want More Than Chicken! Creating Event Experiences that Foster Loyalty & Retention

As donors reengage with in-person events and flock back to the ballrooms, golf outings, and special events – they want more!

What makes today’s donors tick, stick, and give has evolved since the pandemic. They have a unique set of motivators, preferences, and expectations for their in-person fundraising experiences. Get it right and you’ve got a loyal donor. Get it wrong and well, they’ve moved on to the next nonprofit.

The connection between events and donor loyalty is real! Based on our research, we’ll explore what today’s donors expect, want, and need in event fundraising to convert and stay. We’ll share practical strategies to grow loyalty via your events, so you can increase retention and drive more impact.

Key Objectives:

• Top donor motivators for today’s event donors
• What you need in your event experience to engage donors
• Strategies to optimizing your event experience to build trust & loyalty