The Responsive Maturity Model: 5 Digital Steps to Scale Donor Engagement

Change is hard. Making systemic changes at your nonprofit that help build more personal relationships with donors at scale can feel like boiling the ocean. Effective fundraising in today’s world requires increased team collaboration, integrated technology, and real-time data insights. The amount of change can feel overwhelming, and it’s difficult to know where to start.

Maturity Models are designed to provide a structured approach to systemically level up your organization’s performance over time. The importance of a maturity model lies in its ability to provide an objective assessment of your organization’s current capabilities, as well as a roadmap for improving those capabilities over time. These models are often used to benchmark your current level of maturity against industry best practices and then identify areas for improvement.

The Responsive Maturity Model is designed to guide you, step by step, through the stages required to un-silo your data, increase team effectiveness, create personalized connections with each donor, and grow giving at scale.

Key Takeaways:

• Build data health processes that create trusted data.
• Build reports to create transparency and alignment around key fundraising KPIs across your organization.
• Identify tools that can help your team better collaborate and understand the entire donor journey.
• Segment and personalize your donors’ communication based on donor behavior and affinity, and create robust, automated, dynamic campaigns that connect to each donor at the right time with the right next step.