The Nonprofit Glass Ceiling: Limiting Beliefs that Stunt Nonprofit Growth

We all have limiting beliefs that keep us from reaching our potential, yet there is no limit on doing good. There are things you thought weren’t possible, plausible, or worthwhile that could help your organization grow. This is especially true for nonprofit marketing and fundraising. Sometimes, limiting beliefs are based on experience, but they’re often based on industry norms or, worse yet, fear. These beliefs become dangerous when they restrict our impact and growth, yet they’re hard to overcome without evidence.

In this session, a nonprofit career professional, Katie Appold, and for-profit marketing agency owner, Bill McKendry, dissect the top limiting beliefs in the nonprofit sector and how marketing and branding have proven them wrong. If your nonprofit has referenced capacity, cost, or being “the best-kept secret” in a marketing meeting, this is the session for you!

Key Takeaways:

• Understanding that capacity is a “cart before the horse” concept when it comes to raising the support your organization needs. Learn low-work strategies for big impact.
• Learn to position marketing and advertising correctly to your board/leadership and measure ROI.
• How to steward your brand and resources.