Research Revealed: Giving Experience & Mindset of Today’s Donors

Uncover the mindset and behaviors of today’s donors. In 2018, OneCause launched a study of thousands of donors to examine the unique motivators and giving trends of what make them tick, stick, and stay. Five years later… the findings will still surprise you!

The newly released 2023 study uncovers how donor expectations continue to evolve and new, emerging trends that are influencing giving. In this session, you’ll hear practical strategies any nonprofit can leverage to attract, engage, and retain today’s supporters. These insights and ideas will help your nonprofit unlock generosity and grow impact for your mission.

Key Takeaways:

• Understand how the giving experience and donor expectations have evolved.
• Learn options for ease, choice, and personalization to reach today’s donors.
• Explore trust and engagement drivers by generation to drive retention.