Reframing and Reigniting the Role of Fundraising Coaches

In the not-too-distant past, fundraisers spent a lot of time soliciting donations for their favorite causes from friends and family through personal outreach methods like letter-writing, phone calls, and pledge solicitations. Today, we rely on the latest technology to support our peer-to-peer fundraisers and streamline the donation process. While technology is essential in meeting the evolving needs of society, successful peer-to-peer fundraising still requires a human touch.

One of the most valuable resources we can offer our fundraisers is a dedicated staff partner who guides them toward achieving their goals and making a real impact for the causes they love. With the shift to remote working environments and the evolution of many front-line fundraiser roles, the importance of our staff’s role as fundraising coaches has become even more crucial.

In this session, we’ll workshop actionable next steps for you to support your organization—no matter where you are in your coaching journey—to effectively blend digital communication with personal, in-person engagement.

Key Takeaways:

• How National Kidney Foundation (NKF) is retraining its local field staff and volunteers to fundraise.
• The importance of actively coaching participants to achieve their goals.
• Systems that NKF is putting in place to help local staff achieve those goals.