Reading The Tea Leaves – How Your Event Data Can Help You See Into The Future

The fundraising event has ended, so now the work can begin! Wait, what? You’ve just spent months planning and hosting your fundraiser. Shouldn’t it be time to rest, relax, and reap the rewards? Absolutely, BUT the event isn’t the end of the journey… it’s the path to unlocking fundraising potential!

Donor Acquisition Cost (DAC) is a critical metric to any development team. It can cost 50% – 100% more to acquire a new donor than the dollars collected. Learning how to retain donors and turn them into recurring supporters is a must-have strategy for every #FearlessFundraiser. In this session, you’ll learn how to utilize your event data to make informed, intentional moves to turn one-time event donors into repeat supporters of your mission.

Steph and Ryan will share why investing time in managing donor data is important, how to deepen your understanding of current donors, reach new markets, and tap into underutilized resources. They’ll also cover what kind of data is important (and where to find it!). Lastly, you’ll put your knowledge to the test by breaking down real-life examples and discussing what the data is saying about you how to turn donors into mission advocates by curating their donor journey! Please note that this session contains OneCause specific product content. 

Key Takeaways:

• Why you should care about event data.
• Which event data is important and why.
• Using data to create recurring donations.

Seating in the Fearless Lounge is limited. Please arrive early – standing room only will also be an option.