Old School Fundraising v. New School Fundraising: How to Create Meaningful Donor Relationships in a Digital World

E-Appeals. Texting to Give. Online Giving. Facebook fundraising. There are so many ways nonprofit organizations can use online communication tools to connect with their audience and donor base. In today’s 21st century world, our nonprofit’s communications must be digital, analog, and, most importantly, personal. There is a way to use content marketing as a feeder to your donor funnel. But you may be wondering how? What criteria do you use to qualify donors who may be more likely to make a large gift? How do organizations effectively combine new fundraising platforms and approaches with an “old” way of relationship fundraising? This session will give you actionable tips and ideas about how to blend your “old school” and “new school” nonprofit marketing and fundraising experiences to create stronger stakeholder and audience connections and raise more money.

Key Takeaways:

• Understand the right components to craft a strong content marketing plan that informs and inspires your donors and potential donors.
• Identify criteria to use to pinpoint donors and potential donors who are open and ready to upgrade their giving.
• Learn tips for upgrading and retention strategies that work best for your organization’s resources and audience.