How to Recruit the Next Generation of Volunteers & Donors

We’ve got great news: data is showing that volunteering levels are higher than even pre-pandemic! However, you still have to employ the right tactics to recruit these volunteers and we’re here to teach you how. In this session, Geng Wang will show you how you can recruit volunteers from different generations and how event-based volunteering is one of the most efficient ways to build both your volunteer and donor pipelines. Through hands-on exercises, you will learn to reimagine your marketing and communication tactics to best engage these new generations!

Key Takeaways:

  • What the latest volunteer trends are, including how volunteering levels are higher than ever.
  • The distinctive characteristics of Gen Z volunteers and how they differ from previous generations.
  • How you can unlock the language that speaks to and inspires different generations to volunteer or donate.
  • How to leverage event-based volunteering to foster recurring volunteers and build a new donor pipeline.