How to Create a Long-Term Social Media Strategy in a Short-Term World

In a world where social media trends come and go in the blink of an eye, nonprofits must adopt a long-term strategy to thrive in the ever-changing digital landscape. However, the third sector faces unique challenges in maintaining a long-term social media strategy that drives sustainable impact.

In this session, Julia Campbell and Josh Hirsch will address the specific needs of nonprofits and provide practical insights on developing a social media strategy that aligns with long-term goals. They’ll explore strategies, techniques, and best practices that empower nonprofits to navigate short-term trends while fostering meaningful connections with donors and supporters.

Key Takeaways:

• Gain a comprehensive understanding of the importance of a long-term social media strategy in the nonprofit sector.
• Learn to identify and prioritize long-term goals, ensuring sustainability in the ever-evolving digital landscape.
• Acquire practical insights and techniques to navigate short-term social media trends effectively.
• Learn best practices tailored to the unique challenges faced by nonprofits in maintaining a sustainable social media strategy.