Getting People to Care

For the past decade, NextAfter founder and Chief Innovation & Optimization Officer, Tim Kachuriak, has been obsessed with trying to answer a single question: why do people give? This obsession has led to reams of original research and over 5,000 published experiments. All this research and experimentation has resulted in a simple, yet profound discovery: the secret to getting more people to give lies first in getting them to care.

Through this fast-paced, information-packed session full of case studies, Tim will illustrate how you can apply a methodology called “care alignment” to radically increase your fundraising performance.

Key Takeaways:

• Craft a more effective value proposition.
• Apply data and proven tactics to optimize your online fundraising.
• Reconsider the way you think about the donor journey to approach fundraising from the donor’s perspective — not your own.