[Virtual Session] Getting a Foot in The Door: How to Successfully Onboard Subscribers to Your Nonprofit E-Newsletter

Email is an important piece of a nonprofit’s multi-channel fundraising and marketing strategy. However, before making an email ask, an organization has to ensure people submit their email address via their website and subscribe. Easier said than done.

In this session, based on research into the websites of the 100 largest nonprofits in the U.S., you’ll learn best practices about where on your website your signup form belongs, what fields the form should include, calls-to-action that encourage signups, the use of pop-up ads, what your welcome email should include, and more.

It’s a chance to learn how to encourage more people to subscribe. Email is a fantastic one-to-one communications tool. Learn how to grow your organization’s email list so that you’ll have more opportunities to convert subscribers into donors.

Key Takeaways:

• Best practices for onboarding new email subscribers via your website.
• Learn why/how gratitude converts subscribers into donors.
• Actionable data to understand how email plays a role in your fundraising and marketing efforts.