Evolving Donor Expectations: Key Findings from the 2022 Giving Experience Study

Join us on a five-year journey into the mindset and behaviors of today’s donors. In 2018, OneCause launched a study of social donors to examine the unique motivators and giving trends of those who participate in auction events, peer-to-peer fundraising, occasions/challenges, and giving/awareness days.

2022’s newly released study uncovers how donor expectations continue to evolve as we emerge from the global pandemic. It contains practical strategies any nonprofit can leverage to attract, engage, and retain supporters. As the nonprofit world moves toward recovery, it’s imperative to understand how to unlock generosity and grow your impact with today’s donors.

In this session, you’ll:

• Learn how the social giving experience and donor expectations have evolved since 2018.
• Understand how to provide options for all donors as events shift to in-person (hint: they still want virtual options!).
• Hear about how you can grow trust, ease, and engagement to convert and retain social donors.