[Virtual Session] Community Centric Fundraising at Highlander: Campaigns of Abundance in Times of Scarcity

This session explores community-centric fundraising and its current applications in Highlander’s development strategy. Through the lens of a case study, attendees will learn to identify and differentiate common giving motivations (scarcity and abundance) and understand how they impact donor base, and short-term and long-term fund-raising goals.

Fundraisers Mia and Isaac will review the 10 core principles of community centric fundraising and the programmatic fixtures (2021 year-end campaigning and 2022 donor education offerings) that are in place to convert one-time givers into recurring supporters. They will also cover how Highlander’s use of a common curriculum and lexicon unify it’s network of peer-to-peer fundraisers, as well as other strategies to activate donors.

Using real-life examples, this session will give any fundraiser practical insights and the chance to learn strategies and ideas to help you design and implement a community-centric fundraising initiative at your nonprofit.

Key Takeaways:

• Identify and differentiate two common giving motivations (scarcity and abundance) and discuss how said motivations can impact an organization’s donor base as well as its short-term and long-term fund-raising goals.
• Understand the ten core principles of community centric fundraising and the philosophy’s thought leaders.
• Learn how to for apply community centric fundraising principles in your own position/organization.