5 Ways to Optimize Your Donation Page for Year-End

As fundraisers, we tend to have an idealistic picture of what it looks like for a donor to give to our organizations. We often assume that because they’re already on the donation page, they trust us, are motivated to give, and all it takes to get a donation is a streamlined way for them to enter their donation information.

But what all the data tells us is that, in the best scenario, your donation page is FAILING donors 78% of the time.

In this session, we’ll uncover how to optimize your forms for the busy year-end giving season. You’ll discover 5 common ways that your donation page could be failing your donors. And you’ll be equipped with tested and proven tactics to improve your donors’ experience and increase donations.

Key Takeaways:

• Find out where most donation forms fail their donors.
• Learn small changes that lead to big increases in conversion rates.
• See what’s worked for other nonprofits, given tech stack limitations.