The Nonprofit Glass Ceiling: Limiting Beliefs that Stunt Nonprofit Growth

Leadership, Operations, & DEI | 2022 |

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We all have limiting beliefs that keep us from reaching our potential, yet there is no limit on doing good. There are things you thought weren’t possible, plausible, or worthwhile that could help your organization grow. This is especially true for nonprofit marketing and fundraising. Sometimes, limiting beliefs are based on experience, but they’re often based on industry norms or, worse yet, fear. These beliefs become dangerous when they restrict our impact and growth, yet they’re hard to overcome without evidence.

In this session, a nonprofit career professional, Katie Appold, and for-profit marketing agency owner, Bill McKendry, dissect the top limiting beliefs in the nonprofit sector and how marketing and branding have proven them wrong. If your nonprofit has referenced capacity, cost, or being “the best-kept secret” in a marketing meeting, this is the session for you!

Key Takeaways:

  • Understanding that capacity is a “cart before the horse” concept when it comes to raising the support your organization needs. Learn low-work strategies for big impact.
  • Learn to position marketing and advertising correctly to your board/leadership and measure ROI.
  • How to steward your brand and resources.
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Speakers

Katie’s professional experience includes over fifteen years of marketing and leadership in the for-profit and nonprofit sectors. Under Katie’s leadership, nonprofit organizations have developed new programs related to free healthcare, affordable and accessible housing and literacy programs for K-12 students. In her first Executive Director role, Katie increased the annual revenue of the organization she led by 300% and received the top grant prize in the nation for affordable housing through the Federal Home Loan Bank of Indianapolis. As a volunteer, Katie co-chaired the fundraising cabinet for Imagination Station 2.0, an accessible play-space in Grand Haven, MI. The campaign exceeded goal by 30% and recruited over 1,000 volunteers for a “community build” of the play-space which took place over one week in 2018.

Katie was recognized in 2008 as one of the Top Women in Marketing by MiBiz, has been nominated for the Lakeshore Athena award twice, and recognized as one of the Top 20 under 40 for the Tri-Cities in 2015.

Katie serves on the board of Gracious Grounds and the Tri-Cities Family YMCA. She is an active member of the Grand Rapids Young Nonprofit Professionals, the Christian Leadership Alliance, and the Association of Fundraising Professionals.

A veteran marketer, speaker, and messaging expert for nonprofit causes, Bill is the founder and chairman of Do More Good as well as the founder and chief creative officer of HAVEN | a creative hub. Recognized in 1999 when he headed Hanon McKendry as the top professional nationally doing cause marketing work by the American Advertising Federation (AAF) and inducted into AAF’s Hall of Achievement, Bill has cultivated a reputation as an expert in key success principles for nonprofit marketing and communications.

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