A Strong Pitch: Earning Media for Fundraisers and Events

Get the publicity and attention that your mission deserves through earned media. With a step-by-step pitching process, your nonprofit can be featured in news outlets for free while maintaining meaningful partnerships with local journalists. This framework will come in handy for advertising fundraisers, events, and outreach initiatives.

Former news anchor turned author and nonprofit marketing expert Maria Satira will share her technique to help your nonprofit effectively promote your mission, programs, campaigns, and events. Attendees will walk away with a story pitch template that works, as well as an outline of Maria’s STRONG Method to enhance outreach to local media outlets.

Key Takeaways:

• Use your nonprofit’s expertise and mission to achieve free, earned media.
• Pitch an enterprise story idea to a news outlet using the STRONG Method.
• Establish professional and resourceful relationships with local journalists.