Fixing the Flat Tire on Your Donor Lifecycle

We acquire new donors each year at our events. Event fundraising and solicitation are only one element of the donor life cycle.  What are you doing all along they cycle to further engage these event donors and nurture them into faithful annual donors? During this interactive session, grow your understanding of each stage of the donor life cycle, the role each plays in your development plan and how to nurture event donors through each phase.  This session will offer the big picture as well as practical tips and tools for success, with stories, research, statistics, and strategies on how to cultivate event donors in a meaningful way-engaging them long after your event.

If your organization has been working to engage event donors as annual donors for years or you are just getting started–there will be something to take away!

Key Takeaways

• Grow their understanding of each element of the donor life cycle. Gain creative ideas on how to engage event donors through every phase.
• Implement practical, incremental changes to their existing development plan to further nurture and engage event donors as annual donors.
• Leave energized, prepared to grow your annual giving donor base and feel confident in engaging your board and staff around new approaches and strategies.