Research Revealed: What We Learned About Social Giving During A Time of Social Distance

In 2018 OneCause conducted the first Social Donor research study, examining the unique motivators and giving behaviors of those who give through events and peer-to-peer fundraising. Flash forward to 2021 and through the looking glass of the pandemic. We are unveiling new research that reexamines giving experiences, how social donors have evolved, and what we learned from virtual fundraising. In this session, we’ll dive into insights from a new study of 1,026 Social Donors and their shifting attitudes, motivators, and future intentions.

With these new data insights in hand, we’ll explore:

• What donors expect from the giving experience
• What motivates them to donate
• When and how donors will return to in-person events
• Best practices for improving ease & engagement
• What influences retention & repeat donations