Marketing in the Age of Disruption: Three Dimensions of Digital Strategy

Gone are the days of distributing brand messages through a series of marketing channels. In today’s world, people are the new channel, empowering all of us to write our own stories and connect in ways that used to be unimaginable. Traditional marketing and communications campaigns were often organized by channel (paid, earned, shared, and owned). But what if you check every box and your strategy still doesn’t work? This session will introduce a new approach, the Three Dimensions of Digital Strategy. We’ll explore how can we catch and keep supporter attention, how can we understand and anticipate their intention, and how can we inspire others to mention us?

We will feature examples of how nonprofits and associations have connected with today’s people to build connections, drive engagement, and generate revenue.

Key Takeaways:

• Learn a people-centered framework for digital strategy and why it’s more relevant than ever.
• Review examples from nonprofits that actively engage their stakeholders using digital and social media.
• Discuss how to measure success and communicate with leadership.